Simple, transparent pricing
BabyBloom is free to download and includes everyday tracking, growth charts and a daily allowance of Poly AI questions. Premium unlocks unlimited Poly AI questions, more photo analyses and AI insights each day, watermark-free stories and an ad-free experience.
Best value
Full Premium access at our best price, billed once a year.
Now $6.99/monthRegular monthly price: $9.99
Billed annually at $83.88 per year
7-day free trial included
Full Premium access, billed monthly.
$9.99/month
Billed every month
No commitment
Prices are shown in US dollars; the App Store may charge the equivalent in your local currency. Subscriptions are billed through your App Store account and renew automatically unless cancelled at least 24 hours before the end of the current period. You can manage or cancel your subscription at any time in your Apple ID settings. Unlimited Poly AI questions are subject to a generous fair-use daily limit.
What's included
Both plans include every Premium feature. The only difference is how often you pay.
Ask Poly AI about sleep, feeding and development as often as you need, day or night.
Analyze many more photos every day and keep every moment in your private photo timeline.
Turn a favorite photo into a sweet story starring your little one, and share it without a watermark.
Refresh daily summaries and routine insights more often, and create more monthly recaps and costume portraits.
No banners and no interruptions, just a calm space for you and your baby.
Free vs Premium
Logging feeds, sleep and diapers and following your baby's growth on WHO charts costs nothing. Premium adds more AI help on top.
| Feature | Free | Premium |
|---|---|---|
| Feeding, sleep and diaper tracking | Included | Included |
| WHO growth charts | Included | Included |
| Poly AI questions | Daily allowance | Unlimited |
| AI photo analyses | Daily allowance | More every day |
| AI summaries and insights | Daily allowance | More every day |
| Personalized AI stories | With a watermark | Watermark-free |
| Ads | Shown | Ad-free |
Marigold · pregnancy
Every pregnancy tracker in Marigold is free. Marigold Plus adds reports and keepsakes, as a monthly plan or a one-time pass.
Free
$6.99/month
7-day free trial, renews monthly
$39.99once
One payment, Plus for your whole pregnancy
Prices in US dollars; the App Store shows the price in your local currency. Payment is charged to your Apple ID, and the monthly plan renews automatically unless cancelled at least 24 hours before the end of the period.
Explore MarigoldLess time searching for answers, more time with your baby. Poly AI is there whenever a question comes up, and the yearly plan costs about 30% less than paying month to month.
Good to know
Still deciding? Here are the answers parents ask for most often.
Yes. BabyBloom is free to download and includes core tracking, WHO growth charts and a daily allowance of Poly AI questions. Premium unlocks unlimited Poly AI questions, more photo analyses and AI insights each day, watermark-free stories and an ad-free experience.
The free version includes ads. BabyBloom Premium is completely ad-free.
Yes. The yearly plan includes a 7-day free trial. If you cancel in your Apple ID settings at least 24 hours before the trial ends, you won't be charged.
Open Settings on your iPhone, tap your name, then Subscriptions, choose BabyBloom and tap Cancel Subscription. Your Premium access continues until the end of the current billing period.
Both plans unlock the same Premium features. The yearly plan costs $83.88 per year — about $6.99 per month, 30% less than paying monthly — and includes a 7-day free trial.
Have a different question?Visit the Support Center
Download BabyBloom for free and try Premium whenever it feels right.
